ABOUT ME

What fascinates me is the space between an idea and its realization.

My career has taken me through fashion, product development, production, construction, and entrepreneurship. Along the way, I discovered that while products, projects, and industries may change, the process of bringing ideas to life remains remarkably similar.

MY PATH

MY PATH

Draped luxury gown on a dress form, illustrating a foundational understanding of high-fashion product development and garment engineering.

FASHION TAUGHT ME THE PROCESS

I began in fashion, immersed myself in design, product development, and production. It was where I learned the importance of detail, timing, and bridging a vision to life through collaboration.

Draped luxury gown on a dress form, illustrating a foundational understanding of high-fashion product development and garment engineering.

FASHION TAUGHT ME THE PROCESS

I began in fashion, immersed myself in design, product development, and production. It was where I learned the importance of detail, timing, and bridging a vision to life through collaboration.

Draped luxury gown on a dress form, illustrating a foundational understanding of high-fashion product development and garment engineering.

FASHION TAUGHT ME THE PROCESS

I began in fashion, immersed myself in design, product development, and production. It was where I learned the importance of detail, timing, and bridging a vision to life through collaboration.

An open design journal filled with organized layout sketches and strategic workflow diagrams, showcasing cross-functional operational planning.

OTHER INDUSTRIES REINFORCED THE LESSON.

Stepping into construction and beyond expanded my understanding off execution, planning, and problem solving at a larger scale. New challenges, same fundamentals.

An open design journal filled with organized layout sketches and strategic workflow diagrams, showcasing cross-functional operational planning.

OTHER INDUSTRIES REINFORCED THE LESSON.

Stepping into construction and beyond expanded my understanding off execution, planning, and problem solving at a larger scale. New challenges, same fundamentals.

An open design journal filled with organized layout sketches and strategic workflow diagrams, showcasing cross-functional operational planning.

OTHER INDUSTRIES REINFORCED THE LESSON.

Stepping into construction and beyond expanded my understanding off execution, planning, and problem solving at a larger scale. New challenges, same fundamentals.

EXPERIENCE BECAME AN ASSET

Different environments. Different teams. Different product. But the outcome always depends on the same thing: communication, clarity, strategy, execution.

EXPERIENCE BECAME AN ASSET

Different environments. Different teams. Different product. But the outcome always depends on the same thing: communication, clarity, strategy, execution.

EXPERIENCE BECAME AN ASSET

Different environments. Different teams. Different product. But the outcome always depends on the same thing: communication, clarity, strategy, execution.

THE SPACE BETWEEN

This is where possibility becomes a plan

This is the part I love most - connecting the creative with the practical, the vision, with the details, the concept with the execution.

This is the part I love most - connecting the creative with the practical, the vision, with the details, the concept with the execution.

Today

Today

Today

I help ideas take shape and become reality.

I help ideas take shape and become reality.

Today I partner with brands, founders, and creative teams to develop products, build processes, and deliver results. I also continue to lead projects through Casa Asencio, where design, development, and construction come together seamlessly.

Today I partner with brands, founders, and creative teams to develop products, build processes, and deliver results. I also continue to lead projects through Casa Asencio, where design, development, and construction come together seamlessly.

Today I partner with brands, founders, and creative teams to develop products, build processes, and deliver results. I also continue to lead projects through Casa Asencio, where design, development, and construction come together seamlessly.

"The products may change.
The industry may change.
But the process is always the same"

Laura Asencio

"The products may change.
The industry may change.
But the process is always the same"

Laura Asencio

Curious how I can help bring your next idea to life?

Curious how I can help bring your next idea to life?

Curious how I can help bring your next idea to life?